After suffering through a week of rain out here in the OC, I thought we were just about rained out (at least according to California standards). It turns out, we got more rain today. That always means that the shop will be quiet, and it was.
No matter, there was plenty to do today. Since I spend so much time on my computer anyway, I’ve been given the task of managing shop’s online “face”–mainly Twitter, Facebook, and Yelp. I am also supposed to write a monthly cheese shop newsletter to send out to customers. It should be fun, but we’ll see how much this eats into the blog! Honestly, though, I am truly excited about the project. I want to see how much an effect my efforts will have on the shop’s sales, really. This is really like living my dream–building a business! I love it. Now, I just need all of you to sign up on the Twitter page. When the Facebook thing gets sorted out, you can see that as well. I also drafted the little blurb that goes under “About this business” on Yelp. All fun new writing projects to check out.
We also got a delivery of cheese this afternoon, which helps pass the time. It’s like having Christmas every week. We received a perfect, fluffy cylinder of Carr Valley goat’s milk cheddar, and some Ewephoria, among other cheeses. We also got a wheel of the 5-year aged Noord Hollander gouda. I thought it was all right to cut open, but I made a mistake! It turns out, the wheel could have benefited from staying whole a little bit longer. Oops. The cheese was still delicious, but it was not quite mature enough to completely develop its ultra-rich, caramel-y, crunchy goodness. I am making little mistakes all the time, but I do learn from them. It IS hard to tell when the cheese is ripe enough to cut into.